diff --git a/README.md b/README.md
index ca7fa59..7b44191 100644
--- a/README.md
+++ b/README.md
@@ -4,6 +4,23 @@ A playful Discord bot that sends random praises and (occasionally) a conspiracy
 
 ## Setup
 
+### Create a Discord Bot
+
+> [!WARNING]
+> Discord updates frequently -- if any steps seem outdated, refer to the official docs:
+> https://discord.com/developers/docs/intro
+
+1. Log into Discord.
+2. Go to [Discord Developer Portal](https://discord.com/developers/applications)
+3. Click "New Application", give it a name, and create it.
+4. In the sidebar, go to Bot, click "Add Bot".
+5. Under OAuth2 > URL Generator:
+   1. Select "bot" scope.
+   2. Under Bot Permissions, check at least:
+      - Send Messages
+6. Use the generated URL to invite the bot to your server.
+7. In the Bot tab, click "Reset Token", copy the token and save it in your `.env` (view next step).
+
 ### Configuration
 
 Create a `.env` file in the root of your project with the following keys:
@@ -21,8 +38,37 @@ Create a `.env` file in the root of your project with the following keys:
 - `CONSPIRACY_PROBABILITY`: Probability (from 0.0 to 1.0) that a conspiracy message is sent after a praise. Eg, 0.4 =
   40% chance.
 
-You can view the [.env-sample](./.env-sample) as an example.
+You can view the [.env-sample](./.env-sample) as an example completed template.
+
+### Install + Run
+
+#### Vanilla (Local Dev)
+
+1. Install Go via https://go.dev/doc/install
+2. Install Make if you don't have it via https://www.gnu.org/software/make/
+3. Run:
+   ```bash
+   make           # builds the bot
+   ./bin/bot      # starts the bot
+   ```
+
+#### Docker
+
+> We maintain a ghcr image at ghcr.io/the-programmers-hangout/swiftspiracy-bot:latest
+
+1. Pull the image:
+   ```bash
+   docker pull ghcr.io/the-programmers-hangout/swiftspiracy-bot:latest
+   ```
+2. Run it with your `.env` file:
+   ```bash
+   docker run --env-file ./.env ghcr.io/the-programmers-hangout/swiftspiracy-bot:latest
+   ```
 
 ## Notes
 
 - The bot gracefully shuts down on CTRL+C.
+- Conspiracy messages are deleted after a short delay to keep the mystery alive, you should configure it to be low.
+- Messages are sourced from [praises.json](./cmd/bot/praises.json) and
+  [conspiracies.json](./cmd/bot/conspiracies.json). If your timings for message are too short for the duration the bot
+  runs, the messages will repeat.