Company name: Capital Chi Capital 𝛘 Logo1: C𝛘 Logo2: 𝛘 inside C Short form: cpx Product line 1) Free tool: Capital Chi (cpx) 2) Service: Capital Chi Service 3) Enterprise: Capital Chi enterprise (cpxe) Value proposition: Instead, I think you have to be able to articulate your value prop using a sentence like this: "Developers want to do X. But they don't want to do Y, so we do it. All they have to do is Z." The more specific and evidence-based this madlib is, the better. instead of trying to make their lives easier, you should try and give them super powers or help them do something that's almost impossible. I think a killer feature for any dev product is its trustworthiness. FROM http://www.heavybit.com/library/video/developer-product-design/