diff --git a/dvc/command/experiments.py b/dvc/command/experiments.py
index 19d96cefb..d6343afc7 100644
--- a/dvc/command/experiments.py
+++ b/dvc/command/experiments.py
@@ -2,6 +2,7 @@ import argparse
 import io
 import logging
 from collections import OrderedDict
+from datetime import date
 from itertools import groupby
 from typing import Iterable, Optional
 
@@ -101,19 +102,18 @@ def _collect_rows(
         row = []
         style = None
         queued = "*" if exp.get("queued", False) else ""
-        if no_timestamp:
-            timestamp = ""
-        else:
-            commit_time = exp.get("timestamp")
-            timestamp = f" ({commit_time})" if commit_time is not None else ""
 
         if rev == "baseline":
-            row.append(f"{base_rev}{timestamp}")
+            name = exp.get("name", base_rev)
+            row.append(f"{name}")
             style = "bold"
         elif i < len(experiments) - 1:
-            row.append(f"├── {queued}{rev[:7]}{timestamp}")
+            row.append(f"├── {queued}{rev[:7]}")
         else:
-            row.append(f"└── {queued}{rev[:7]}{timestamp}")
+            row.append(f"└── {queued}{rev[:7]}")
+
+        if not no_timestamp:
+            row.append(_format_time(exp.get("timestamp")))
 
         _extend_row(
             row, metric_names, exp.get("metrics", {}).items(), precision
@@ -123,6 +123,16 @@ def _collect_rows(
         yield row, style
 
 
+def _format_time(timestamp):
+    if timestamp is None:
+        return "-"
+    if timestamp.date() == date.today():
+        fmt = "%I:%M %p"
+    else:
+        fmt = "%b %d, %Y"
+    return timestamp.strftime(fmt)
+
+
 def _extend_row(row, names, items, precision):
     from flatten_json import flatten
 
@@ -181,6 +191,8 @@ def _show_experiments(all_experiments, console, **kwargs):
 
     table = Table()
     table.add_column("Experiment", no_wrap=True)
+    if not kwargs.get("no_timestamp", False):
+        table.add_column("Created")
     for name in metric_names:
         table.add_column(name, justify="right", no_wrap=True)
     for name in param_names:
@@ -212,6 +224,7 @@ class CmdExperimentsShow(CmdBase):
                 all_branches=self.args.all_branches,
                 all_tags=self.args.all_tags,
                 all_commits=self.args.all_commits,
+                sha_only=self.args.sha,
             )
 
             if self.args.no_pager:
@@ -414,6 +427,12 @@ def add_parser(subparsers, parent_parser):
         default=False,
         help="Do not show experiment timestamps.",
     )
+    experiments_show_parser.add_argument(
+        "--sha",
+        action="store_true",
+        default=False,
+        help="Always show git commit SHAs instead of branch/tag names.",
+    )
     experiments_show_parser.set_defaults(func=CmdExperimentsShow)
 
     EXPERIMENTS_CHECKOUT_HELP = "Checkout experiments."
diff --git a/dvc/repo/experiments/show.py b/dvc/repo/experiments/show.py
index 55594d951..6a2a6d50e 100644
--- a/dvc/repo/experiments/show.py
+++ b/dvc/repo/experiments/show.py
@@ -9,7 +9,9 @@ from dvc.repo.params.show import _collect_configs, _read_params
 logger = logging.getLogger(__name__)
 
 
-def _collect_experiment(repo, branch, stash=False):
+def _collect_experiment(repo, branch, stash=False, sha_only=True):
+    from git.exc import GitCommandError
+
     res = defaultdict(dict)
     for rev in repo.brancher(revs=[branch]):
         if rev == "workspace":
@@ -29,12 +31,27 @@ def _collect_experiment(repo, branch, stash=False):
             vals = _read_metrics(repo, metrics, rev)
             res["metrics"] = vals
 
+        if not sha_only and rev != "workspace":
+            try:
+                name = repo.scm.repo.git.describe(
+                    rev, all=True, exact_match=True
+                )
+                name = name.rsplit("/")[-1]
+                res["name"] = name
+            except GitCommandError:
+                pass
+
     return res
 
 
 @locked
 def show(
-    repo, all_branches=False, all_tags=False, revs=None, all_commits=False
+    repo,
+    all_branches=False,
+    all_tags=False,
+    revs=None,
+    all_commits=False,
+    sha_only=False,
 ):
     res = defaultdict(OrderedDict)
 
@@ -52,7 +69,9 @@ def show(
     )
 
     for rev in revs:
-        res[rev]["baseline"] = _collect_experiment(repo, rev)
+        res[rev]["baseline"] = _collect_experiment(
+            repo, rev, sha_only=sha_only
+        )
 
     # collect reproduced experiments
     for exp_branch in repo.experiments.scm.list_branches():
diff --git a/tests/func/experiments/test_show.py b/tests/func/experiments/test_show.py
index 564d1d24a..63e23ddf7 100644
--- a/tests/func/experiments/test_show.py
+++ b/tests/func/experiments/test_show.py
@@ -48,6 +48,7 @@ def test_show_experiment(tmp_dir, scm, dvc):
         "params": {"params.yaml": {"foo": 1}},
         "queued": False,
         "timestamp": timestamp,
+        "name": "master",
     }
     expected_params = {"foo": 2}
 
diff --git a/tests/unit/command/test_experiments.py b/tests/unit/command/test_experiments.py
index 8b1048147..0d751f00c 100644
--- a/tests/unit/command/test_experiments.py
+++ b/tests/unit/command/test_experiments.py
@@ -37,6 +37,7 @@ def test_experiments_show(dvc, mocker):
             "--all-tags",
             "--all-branches",
             "--all-commits",
+            "--sha",
         ]
     )
     assert cli_args.func == CmdExperimentsShow
@@ -47,5 +48,9 @@ def test_experiments_show(dvc, mocker):
     assert cmd.run() == 0
 
     m.assert_called_once_with(
-        cmd.repo, all_tags=True, all_branches=True, all_commits=True
+        cmd.repo,
+        all_tags=True,
+        all_branches=True,
+        all_commits=True,
+        sha_only=True,
     )