diff --git a/dvc/command/add.py b/dvc/command/add.py
index ba6c81801..5fcaa9560 100644
--- a/dvc/command/add.py
+++ b/dvc/command/add.py
@@ -8,6 +8,6 @@ class CmdAdd(CmdBase):
             try:
                 self.project.add(target)
             except DvcException as ex:
-                self.project.logger.error('Failed to add {}', ex)
+                self.project.logger.error('Failed to add \'{}\''.format(target), ex)
                 return 1
         return 0