diff --git a/.github/.test_durations b/.github/.test_durations
index ef0b5befc..bf7ec30d9 100644
--- a/.github/.test_durations
+++ b/.github/.test_durations
@@ -737,8 +737,8 @@
     "tests/func/test_config.py::test_config_gdrive_fields": 0.12703910000016094,
     "tests/func/test_config.py::test_config_get[args0-0-False]": 0.20948869999995168,
     "tests/func/test_config.py::test_config_get[args1-0-myremote]": 0.1829517000001033,
-    "tests/func/test_config.py::test_config_get[args2-0-iterative]": 0.19686669999998685,
-    "tests/func/test_config.py::test_config_get[args3-0-iterative]": 0.1675059000000374,
+    "tests/func/test_config.py::test_config_get[args2-0-treeverse]": 0.19686669999998685,
+    "tests/func/test_config.py::test_config_get[args3-0-treeverse]": 0.1675059000000374,
     "tests/func/test_config.py::test_config_get[args4-251-option 'profile' doesn't exist]": 0.18096200000002227,
     "tests/func/test_config.py::test_config_get[args5-0-gs://bucket/path]": 0.12368970000022728,
     "tests/func/test_config.py::test_config_get[args6-0-gs://bucket/path]": 0.13007389999995667,
@@ -2642,7 +2642,7 @@
     "tests/unit/test_updater.py::test_is_enabled[config0-True]": 0.13130560000013247,
     "tests/unit/test_updater.py::test_is_enabled[config1-True]": 0.14342600000009043,
     "tests/unit/test_updater.py::test_is_enabled[config2-False]": 0.13593219999984285,
-    "tests/unit/test_updater.py::test_notify_message[None-Find the latest release at https://github.com/iterative/dvc/releases/latest.]": 0.014024399999925663,
+    "tests/unit/test_updater.py::test_notify_message[None-Find the latest release at https://github.com/treeverse/dvc/releases/latest.]": 0.014024399999925663,
     "tests/unit/test_updater.py::test_notify_message[binary-To upgrade, uninstall dvc and reinstall from https://dvc.org.]": 0.013217200000326557,
     "tests/unit/test_updater.py::test_notify_message[brew-To upgrade, run 'brew upgrade dvc'.]": 0.013467300000229443,
     "tests/unit/test_updater.py::test_notify_message[choco-To upgrade, run 'choco upgrade dvc'.]": 0.014645900000004985,
@@ -2652,7 +2652,7 @@
     "tests/unit/test_updater.py::test_notify_message[osxpkg-To upgrade, uninstall dvc and reinstall from https://dvc.org.]": 0.013980499999888707,
     "tests/unit/test_updater.py::test_notify_message[pip-To upgrade, run 'pip install --upgrade dvc'.]": 0.015155299999833005,
     "tests/unit/test_updater.py::test_notify_message[rpm-To upgrade, run 'yum update dvc'.]": 0.014036500000202068,
-    "tests/unit/test_updater.py::test_notify_message[unknown-Find the latest release at https://github.com/iterative/dvc/releases/latest.]": 0.01609110000003966,
+    "tests/unit/test_updater.py::test_notify_message[unknown-Find the latest release at https://github.com/treeverse/dvc/releases/latest.]": 0.01609110000003966,
     "tests/unit/ui/test_console.py::test_capsys_works": 0.003642499999841675,
     "tests/unit/ui/test_console.py::test_write": 0.004320600000255581,
     "tests/unit/ui/test_console.py::test_write_json[False-{\"hello\": \"world\", \"date\": \"1970-01-01 00:00:00\"}\\n]": 0.004433300000073359,
diff --git a/.github/ISSUE_TEMPLATE/bug_report.md b/.github/ISSUE_TEMPLATE/bug_report.md
index 3f20dd30c..35269ed2f 100644
--- a/.github/ISSUE_TEMPLATE/bug_report.md
+++ b/.github/ISSUE_TEMPLATE/bug_report.md
@@ -57,7 +57,7 @@ $ dvc doctor
 **Additional Information (if any):**
 
 <!--
-Please check https://github.com/iterative/dvc/wiki/Debugging-DVC on ways to gather more information regarding the issue.
+Please check https://github.com/treeverse/dvc/wiki/Debugging-DVC on ways to gather more information regarding the issue.
 
 If applicable, please also provide a `--verbose` output of the command, eg: `dvc add --verbose`.
 If the issue is regarding the performance, please attach the profiling information and the benchmark comparisons.
diff --git a/.github/PULL_REQUEST_TEMPLATE.md b/.github/PULL_REQUEST_TEMPLATE.md
index b7097e35a..de0ac3419 100644
--- a/.github/PULL_REQUEST_TEMPLATE.md
+++ b/.github/PULL_REQUEST_TEMPLATE.md
@@ -1,5 +1,5 @@
 * [ ] ❗ I have followed the [Contributing to DVC](https://dvc.org/doc/user-guide/contributing/core) checklist.
 
-* [ ] 📖 If this PR requires [documentation](https://dvc.org/doc) updates, I have created a separate PR (or issue, at least) in [dvc.org](https://github.com/iterative/dvc.org) and linked it here.
+* [ ] 📖 If this PR requires [documentation](https://dvc.org/doc) updates, I have created a separate PR (or issue, at least) in [dvc.org](https://github.com/treeverse/dvc.org) and linked it here.
 
 Thank you for the contribution - we'll try to review it as soon as possible. 🙏
diff --git a/.zenodo.json b/.zenodo.json
index 4e110ab04..e4113e5cd 100644
--- a/.zenodo.json
+++ b/.zenodo.json
@@ -4,5 +4,5 @@
     "data-science", "data-version-control", "machine-learning", "git",
     "developer-tools", "reproducibility", "collaboration", "ai", "python"],
   "contributors": [
-    {"name": "DVC team", "type": "Other", "affiliation": "Iterative"}]
+    {"name": "DVC team", "type": "Other", "affiliation": "Treeverse"}]
 }
diff --git a/README.rst b/README.rst
index 2c9741877..76cb7a573 100644
--- a/README.rst
+++ b/README.rst
@@ -198,8 +198,6 @@ Fedora / CentOS (rpm)
 Contributing
 ============
 
-|Maintainability|
-
 Contributions are welcome!
 Please see our `Contributing Guide <https://dvc.org/doc/user-guide/contributing/core>`_ for more details.
 Thanks to all our contributors!
@@ -244,16 +242,12 @@ Barrak, A., Eghan, E.E. and Adams, B. `On the Co-evolution of ML Pipelines and S
    :target: https://github.com/treeverse/dvc/actions/workflows/tests.yaml
    :alt: GHA Tests
 
-.. |Maintainability| image:: https://img.shields.io/codeclimate/maintainability/iterative/dvc
-   :target: https://codeclimate.com/github/iterative/dvc
-   :alt: Code Climate
-
 .. |Python Version| image:: https://img.shields.io/pypi/pyversions/dvc
    :target: https://pypi.org/project/dvc
    :alt: Python Version
 
-.. |Coverage| image:: https://codecov.io/gh/iterative/dvc/branch/main/graph/badge.svg
-   :target: https://codecov.io/gh/iterative/dvc
+.. |Coverage| image:: https://codecov.io/gh/treeverse/dvc/branch/main/graph/badge.svg
+   :target: https://codecov.io/gh/treeverse/dvc
    :alt: Codecov
 
 .. |Snap| image:: https://img.shields.io/badge/snap-install-82BEA0.svg?logo=snapcraft
diff --git a/dvc/_debug.py b/dvc/_debug.py
index 9751beb90..8c3271cd1 100644
--- a/dvc/_debug.py
+++ b/dvc/_debug.py
@@ -206,7 +206,7 @@ def add_debugging_flags(parser):
     from argparse import SUPPRESS
 
     # For detailed info see:
-    # https://github.com/iterative/dvc/wiki/Debugging,-Profiling-and-Benchmarking-DVC
+    # https://github.com/treeverse/dvc/wiki/Debugging,-Profiling-and-Benchmarking-DVC
     args, _ = parser.parse_known_args()
     verbose = args.verbose
 
diff --git a/dvc/ignore.py b/dvc/ignore.py
index e102ec5f0..f74191eac 100644
--- a/dvc/ignore.py
+++ b/dvc/ignore.py
@@ -508,7 +508,7 @@ class DvcIgnoreFilter:
 
     def check_ignore(self, target: str) -> CheckIgnoreResult:
         # NOTE: can only be used in `dvc check-ignore`, see
-        # https://github.com/iterative/dvc/issues/5046
+        # https://github.com/treeverse/dvc/issues/5046
         full_target = self.fs.abspath(target)
         matched_patterns: list[PatternInfo] = []
         ignore = False
@@ -525,7 +525,7 @@ class DvcIgnoreFilter:
         self, fs: "FileSystem", path: str, ignore_subrepos: bool = True
     ) -> bool:
         # NOTE: can't use self.check_ignore(path).match for now, see
-        # https://github.com/iterative/dvc/issues/4555
+        # https://github.com/treeverse/dvc/issues/4555
         if fs.protocol != Schemes.LOCAL:
             return False
         if fs.isfile(path):
diff --git a/dvc/info.py b/dvc/info.py
index ddf914634..3fe073f19 100644
--- a/dvc/info.py
+++ b/dvc/info.py
@@ -158,7 +158,7 @@ def _get_fs_type(path):
             except PermissionError:
                 pass
 
-    # need to follow the symlink: https://github.com/iterative/dvc/issues/5065
+    # need to follow the symlink: https://github.com/treeverse/dvc/issues/5065
     path = pathlib.Path(path).resolve()
 
     for parent in itertools.chain([path], path.parents):
diff --git a/dvc/lock.py b/dvc/lock.py
index df03188fb..1936a7a8c 100644
--- a/dvc/lock.py
+++ b/dvc/lock.py
@@ -182,7 +182,7 @@ class HardlinkLock(flufl.lock.Lock, LockBase):
         # number to generate the resulting lock file name, which is unique
         # enough for our application.
         #
-        # [1] https://github.com/iterative/dvc/issues/2582
+        # [1] https://github.com/treeverse/dvc/issues/2582
         self._hostname = socket.gethostname()
 
         self._lifetime = timedelta(days=365)  # Lock for good by default
diff --git a/dvc/repo/artifacts.py b/dvc/repo/artifacts.py
index 78658542b..b9c7d804f 100644
--- a/dvc/repo/artifacts.py
+++ b/dvc/repo/artifacts.py
@@ -40,7 +40,7 @@ def check_name_format(name: str) -> None:
 
 def name_is_compatible(name: str) -> bool:
     """
-    Only needed by DVCLive per iterative/dvclive#715
+    Only needed by DVCLive per treeverse/dvclive#715
     Will be removed in future release.
     """
     from gto.constants import assert_name_is_valid
diff --git a/dvc/repo/experiments/queue/celery.py b/dvc/repo/experiments/queue/celery.py
index ee65fb6b6..84085a336 100644
--- a/dvc/repo/experiments/queue/celery.py
+++ b/dvc/repo/experiments/queue/celery.py
@@ -70,7 +70,7 @@ class LocalCeleryQueue(BaseStashQueue):
     def celery(self) -> "FSApp":
         from kombu.transport.filesystem import Channel
 
-        # related to https://github.com/iterative/dvc-task/issues/61
+        # related to https://github.com/treeverse/dvc-task/issues/61
         Channel.QoS.restore_at_shutdown = False
 
         from dvc_task.app import FSApp
diff --git a/dvc/repo/install.py b/dvc/repo/install.py
index 1024ef4b2..b2c4b45e6 100644
--- a/dvc/repo/install.py
+++ b/dvc/repo/install.py
@@ -16,7 +16,7 @@ def pre_commit_install(scm: "Git") -> None:
     config_path = os.path.join(scm.root_dir, ".pre-commit-config.yaml")
     with modify_yaml(config_path) as config:
         entry = {
-            "repo": "https://github.com/iterative/dvc",
+            "repo": "https://github.com/treeverse/dvc",
             "rev": ".".join(map(str, version_tuple[:3])),
             "hooks": [
                 {
diff --git a/dvc/repo/scm_context.py b/dvc/repo/scm_context.py
index e822a1ad9..7435f6378 100644
--- a/dvc/repo/scm_context.py
+++ b/dvc/repo/scm_context.py
@@ -46,7 +46,7 @@ class SCMContext:
         try:
             add_no_submodules(self.scm, paths)
         except UnsupportedIndexFormat:
-            link = "https://github.com/iterative/dvc/issues/610"
+            link = "https://github.com/treeverse/dvc/issues/610"
             add_cmd = self._make_git_add_cmd([relpath(path) for path in paths])
             logger.info("")
             msg = (
diff --git a/dvc/stage/run.py b/dvc/stage/run.py
index 758fc427a..3dceabb4f 100644
--- a/dvc/stage/run.py
+++ b/dvc/stage/run.py
@@ -51,7 +51,7 @@ def _warn_if_fish(executable):
         "Be aware that it might cause problems by overwriting "
         "your current environment variables with values defined "
         "in 'config.fish', which might affect your command. See "
-        "https://github.com/iterative/dvc/issues/1307. "
+        "https://github.com/treeverse/dvc/issues/1307. "
     )
 
 
@@ -99,7 +99,7 @@ def prepare_kwargs(stage, run_env=None):
     #
     # [1] https://github.com/python/cpython/blob/3.7/Lib/subprocess.py
     #                                                            #L1426
-    # [2] https://github.com/iterative/dvc/issues/2506
+    # [2] https://github.com/treeverse/dvc/issues/2506
     #                                           #issuecomment-535396799
     kwargs["shell"] = os.name == "nt"
     return kwargs
diff --git a/dvc/testing/README.rst b/dvc/testing/README.rst
index 0ec501b79..afcc7f362 100644
--- a/dvc/testing/README.rst
+++ b/dvc/testing/README.rst
@@ -4,7 +4,7 @@ dvc.testing.benchmarks
 ======================
 
 Benchmark test definitions are now part of ``dvc.testing``.
-For CLI usage and `bench.dvc.org <https://bench.dvc.org>`_ details see `dvc-bench <https://github.com/iterative/dvc-bench>`_.
+For CLI usage and `bench.dvc.org <https://bench.dvc.org>`_ details see `dvc-bench <https://github.com/treeverse/dvc-bench>`_.
 
 ``dvc.testing.benchmarks`` structure:
 
diff --git a/dvc/testing/benchmarks/cli/commands/test_import.py b/dvc/testing/benchmarks/cli/commands/test_import.py
index 4884bed4b..03b21beca 100644
--- a/dvc/testing/benchmarks/cli/commands/test_import.py
+++ b/dvc/testing/benchmarks/cli/commands/test_import.py
@@ -6,8 +6,8 @@ import pytest
     "!=3.53.*,!=3.54.0",
     reason="Takes 10 mins to run. Regression in 3.53.0, fixed in 3.54.1",
 )
-# Introduced in https://github.com/iterative/dvc/pull/10388.
-# Fixed in https://github.com/iterative/dvc/pull/10531.
+# Introduced in https://github.com/treeverse/dvc/pull/10388.
+# Fixed in https://github.com/treeverse/dvc/pull/10531.
 def test_import(bench_dvc, tmp_dir, scm, dvc, make_dataset, remote):
     dataset = make_dataset(
         cache=False, files=False, dvcfile=True, commit=True, remote=True
diff --git a/dvc/testing/benchmarks/fixtures.py b/dvc/testing/benchmarks/fixtures.py
index 589ce9f65..af8b30640 100644
--- a/dvc/testing/benchmarks/fixtures.py
+++ b/dvc/testing/benchmarks/fixtures.py
@@ -79,7 +79,7 @@ def dvc_bench_repo(tmp_path_factory, bench_config):
     if url is None:
         pytest.skip(
             "--dvc-bench-repo is not set, "
-            "clone https://github.com/iterative/dvc-bench repository and set its path"
+            "clone https://github.com/treeverse/dvc-bench repository and set its path"
         )
 
     if os.path.isdir(url):
diff --git a/dvc/testing/remote_tests.py b/dvc/testing/remote_tests.py
index 7a6aa5743..716cc918e 100644
--- a/dvc/testing/remote_tests.py
+++ b/dvc/testing/remote_tests.py
@@ -44,7 +44,7 @@ class TestRemote:
         _check_status(status_dir, new=dir_hashes)
 
         # Move cache and check status
-        # See issue https://github.com/iterative/dvc/issues/4383 for details
+        # See issue https://github.com/treeverse/dvc/issues/4383 for details
         backup_dir = dvc.cache.local.path + ".backup"
         shutil.move(dvc.cache.local.path, backup_dir)
         status = dvc.cloud.status(foo_hashes)
@@ -116,7 +116,7 @@ class TestRemote:
 
     @pytest.mark.xfail(raises=NotImplementedError, strict=False)
     def test_pull_00_prefix(self, tmp_dir, dvc, remote, monkeypatch):
-        # Related: https://github.com/iterative/dvc/issues/6089
+        # Related: https://github.com/treeverse/dvc/issues/6089
 
         fs_type = type(dvc.cloud.get_remote_odb("upstream").fs)
         monkeypatch.setattr(fs_type, "_ALWAYS_TRAVERSE", True, raising=False)
@@ -146,7 +146,7 @@ class TestRemote:
 
     @pytest.mark.xfail(raises=NotImplementedError, strict=False)
     def test_pull_no_00_prefix(self, tmp_dir, dvc, remote, monkeypatch):
-        # Related: https://github.com/iterative/dvc/issues/6244
+        # Related: https://github.com/treeverse/dvc/issues/6244
 
         fs_type = type(dvc.cloud.get_remote_odb("upstream").fs)
         monkeypatch.setattr(fs_type, "_ALWAYS_TRAVERSE", True, raising=False)
diff --git a/dvc/updater.py b/dvc/updater.py
index 517768d3a..11c20400d 100644
--- a/dvc/updater.py
+++ b/dvc/updater.py
@@ -163,7 +163,7 @@ class Updater:
         if pkg not in instructions:
             return (
                 "Find the latest release at "
-                "[blue]https://github.com/iterative/dvc/releases/latest[/]."
+                "[blue]https://github.com/treeverse/dvc/releases/latest[/]."
             )
 
         instruction = instructions[pkg]
diff --git a/tests/func/experiments/test_apply.py b/tests/func/experiments/test_apply.py
index 59283348e..4e1baed1d 100644
--- a/tests/func/experiments/test_apply.py
+++ b/tests/func/experiments/test_apply.py
@@ -91,7 +91,7 @@ def test_apply_untracked(tmp_dir, scm, dvc, exp_stage):
 
 
 def test_apply_unchanged_head(tmp_dir, scm, dvc, exp_stage):
-    # see https://github.com/iterative/dvc/issues/8764
+    # see https://github.com/treeverse/dvc/issues/8764
     tmp_dir.gen("params.yaml", "foo: 2")
     scm.add(["dvc.yaml", "dvc.lock", "params.yaml", "metrics.yaml"])
     scm.commit("commit foo=2")
diff --git a/tests/func/experiments/test_queue.py b/tests/func/experiments/test_queue.py
index 5a32668e2..59b3a82ad 100644
--- a/tests/func/experiments/test_queue.py
+++ b/tests/func/experiments/test_queue.py
@@ -26,7 +26,7 @@ def test_celery_logs(tmp_dir, scm, dvc, failed_exp_stage, follow, capsys, test_q
 
 
 def test_queue_doesnt_remove_untracked_params_file(tmp_dir, dvc, scm):
-    """Regression test for https://github.com/iterative/dvc/issues/7842"""
+    """Regression test for https://github.com/treeverse/dvc/issues/7842"""
     tmp_dir.gen("params.yaml", "foo: 1")
     stage = dvc.run(cmd="echo ${foo}", params=["foo"], name="echo-foo")
     scm.add(["dvc.yaml", "dvc.lock", ".gitignore"])
diff --git a/tests/func/experiments/test_save.py b/tests/func/experiments/test_save.py
index f7af21715..c2ed3afe1 100644
--- a/tests/func/experiments/test_save.py
+++ b/tests/func/experiments/test_save.py
@@ -105,7 +105,7 @@ def test_exp_save_include_untracked(tmp_dir, dvc, scm):
 
 
 def test_exp_save_include_untracked_warning(tmp_dir, dvc, scm, mocker):
-    """Regression test for https://github.com/iterative/dvc/issues/9061"""
+    """Regression test for https://github.com/treeverse/dvc/issues/9061"""
     setup_stage(tmp_dir, dvc, scm)
 
     new_dir = tmp_dir / "new_dir"
diff --git a/tests/func/repro/test_repro.py b/tests/func/repro/test_repro.py
index aabda54b1..4266ad2ca 100644
--- a/tests/func/repro/test_repro.py
+++ b/tests/func/repro/test_repro.py
@@ -148,7 +148,7 @@ def test_downstream(M, tmp_dir, dvc):
     assert [stage.name for stage in evaluation] == ["B-gen", "D-gen", "E-gen"]
 
     # B, C should be run (in any order) before D
-    # See https://github.com/iterative/dvc/issues/3602
+    # See https://github.com/treeverse/dvc/issues/3602
     evaluation = dvc.reproduce(PROJECT_FILE + ":A-gen", downstream=True, force=True)
 
     assert len(evaluation) == 5
diff --git a/tests/func/repro/test_repro_allow_missing.py b/tests/func/repro/test_repro_allow_missing.py
index bcbcd3077..195c6b402 100644
--- a/tests/func/repro/test_repro_allow_missing.py
+++ b/tests/func/repro/test_repro_allow_missing.py
@@ -36,7 +36,7 @@ def test_repro_allow_missing_and_pull(tmp_dir, dvc, mocker, local_remote):
 def test_repro_allow_missing_upstream_stage_modified(
     tmp_dir, dvc, mocker, local_remote
 ):
-    """https://github.com/iterative/dvc/issues/9530"""
+    """https://github.com/treeverse/dvc/issues/9530"""
     tmp_dir.gen("params.yaml", "param: 1")
     dvc.stage.add(
         name="create-foo", cmd="echo ${param} > foo", params=["param"], outs=["foo"]
diff --git a/tests/func/test_add.py b/tests/func/test_add.py
index 90f45273c..1bed9628a 100644
--- a/tests/func/test_add.py
+++ b/tests/func/test_add.py
@@ -723,7 +723,7 @@ def test_add_symlink_file(tmp_dir, dvc):
     ).is_symlink()
 
     # Test that subsequent add succeeds
-    # See https://github.com/iterative/dvc/issues/4654
+    # See https://github.com/treeverse/dvc/issues/4654
     dvc.add(os.path.join("dir", "foo"))
 
 
diff --git a/tests/func/test_config.py b/tests/func/test_config.py
index ac812836d..bcc77ddb7 100644
--- a/tests/func/test_config.py
+++ b/tests/func/test_config.py
@@ -88,8 +88,8 @@ def test_config_set_in_non_dvc_repo(tmp_dir, caplog):
     [
         (["core.analytics"], 0, "False"),
         (["core.remote"], 0, "myremote"),
-        (["remote.myremote.profile"], 0, "iterative"),
-        (["remote.myremote.profile", "--local"], 0, "iterative"),
+        (["remote.myremote.profile"], 0, "treeverse"),
+        (["remote.myremote.profile", "--local"], 0, "treeverse"),
         (
             ["remote.myremote.profile", "--project"],
             251,
@@ -122,7 +122,7 @@ def test_config_get(tmp_dir, dvc, capsys, caplog, args, ret, msg):
         textwrap.dedent(
             """\
         ['remote "myremote"']
-            profile = iterative
+            profile = treeverse
         ['remote "other"']
             url = gs://bucket/path
         """
@@ -167,7 +167,7 @@ def test_config_list(tmp_dir, dvc, capsys):
         textwrap.dedent(
             """\
         ['remote "myremote"']
-            profile = iterative
+            profile = treeverse
             access_key_id = abcde
             secret_access_key = 123456
         ['remote "other"']
@@ -181,7 +181,7 @@ def test_config_list(tmp_dir, dvc, capsys):
     out, _ = capsys.readouterr()
     assert "remote.myremote.url=s3://bucket/path" in out
     assert "remote.myremote.region=us-east-2" in out
-    assert "remote.myremote.profile=iterative" in out
+    assert "remote.myremote.profile=treeverse" in out
     assert "remote.myremote.access_key_id=abcde" in out
     assert "remote.myremote.secret_access_key=123456" in out
     assert "remote.other.url=gs://bucket/path" in out
@@ -242,7 +242,7 @@ def test_merging_two_levels(dvc):
 
 
 def test_config_loads_without_error_for_non_dvc_repo(tmp_dir):
-    # regression testing for https://github.com/iterative/dvc/issues/3328
+    # regression testing for https://github.com/treeverse/dvc/issues/3328
     Config.from_cwd(validate=True)
 
 
diff --git a/tests/func/test_data_cloud.py b/tests/func/test_data_cloud.py
index 74f58cb72..8e4cfdd7e 100644
--- a/tests/func/test_data_cloud.py
+++ b/tests/func/test_data_cloud.py
@@ -730,12 +730,12 @@ def test_pull_allow_missing(tmp_dir, dvc, local_remote):
 def test_pull_granular_excluding_import_that_cannot_be_pulled(
     tmp_dir, dvc, local_remote, mocker
 ):
-    """Regression test for https://github.com/iterative/dvc/issues/10309."""
+    """Regression test for https://github.com/treeverse/dvc/issues/10309."""
 
     mocker.patch("dvc.fs.dvc._DVCFileSystem", side_effect=CloneError("SCM error"))
     (stage,) = tmp_dir.dvc_gen({"dir": {"foo": "foo", "bar": "bar"}})
     imp_stage = dvc.imp(
-        "https://user:token@github.com/iterative/dvc.git",
+        "https://user:token@github.com/treeverse/dvc.git",
         "dir",
         out="new_dir",
         rev="HEAD",
diff --git a/tests/func/test_data_status.py b/tests/func/test_data_status.py
index aa00274a8..96194ec85 100644
--- a/tests/func/test_data_status.py
+++ b/tests/func/test_data_status.py
@@ -578,7 +578,7 @@ def test_root_from_file_to_dir(M, tmp_dir, dvc, scm):
 
 
 def test_empty_dir(tmp_dir, scm, dvc, M):
-    # regression testing for https://github.com/iterative/dvc/issues/8958
+    # regression testing for https://github.com/treeverse/dvc/issues/8958
     tmp_dir.dvc_gen({"data": {"foo": "foo"}})
     remove("data")
 
@@ -1216,7 +1216,7 @@ def test_renames(
 def test_shallow_should_iterate_upto_tracked_directory(
     M, tmp_dir, dvc, scm, local_remote
 ):
-    """Testing regression for https://github.com/iterative/dvc/issues/10899."""
+    """Testing regression for https://github.com/treeverse/dvc/issues/10899."""
 
     tmp_dir.scm_gen({"dir": {".gitkeep": ""}}, commit="mk dir")
     dataset_root = join("dir", "data", "")
diff --git a/tests/func/test_external_repo.py b/tests/func/test_external_repo.py
index 9ddfee054..47817c43b 100644
--- a/tests/func/test_external_repo.py
+++ b/tests/func/test_external_repo.py
@@ -101,7 +101,7 @@ def test_pull_subdir_file(tmp_dir, erepo_dir):
 
 def test_relative_remote(erepo_dir, tmp_dir):
     # these steps reproduce the script on this issue:
-    # https://github.com/iterative/dvc/issues/2756
+    # https://github.com/treeverse/dvc/issues/2756
     with erepo_dir.chdir():
         erepo_dir.dvc_gen("file", "contents", commit="create file")
 
diff --git a/tests/func/test_get.py b/tests/func/test_get.py
index 0ee50f6fa..4ecb1412f 100644
--- a/tests/func/test_get.py
+++ b/tests/func/test_get.py
@@ -160,7 +160,7 @@ def test_non_cached_output(tmp_dir, erepo_dir):
     assert (tmp_dir / dst).read_text().strip() == "hello"
 
 
-# https://github.com/iterative/dvc/pull/2837#discussion_r352123053
+# https://github.com/treeverse/dvc/pull/2837#discussion_r352123053
 def test_absolute_file_outside_repo(tmp_dir, erepo_dir):
     with pytest.raises(FileNotFoundError):
         Repo.get(os.fspath(erepo_dir), "/root/")
diff --git a/tests/func/test_import.py b/tests/func/test_import.py
index 754cd4d9e..e62185588 100644
--- a/tests/func/test_import.py
+++ b/tests/func/test_import.py
@@ -405,7 +405,7 @@ def test_import_non_existing(erepo_dir, tmp_dir, dvc):
     with pytest.raises(FileNotFoundError):
         tmp_dir.dvc.imp(os.fspath(erepo_dir), "invalid_output")
 
-    # https://github.com/iterative/dvc/pull/2837#discussion_r352123053
+    # https://github.com/treeverse/dvc/pull/2837#discussion_r352123053
     with pytest.raises(FileNotFoundError):
         tmp_dir.dvc.imp(os.fspath(erepo_dir), "/root/", "root")
 
diff --git a/tests/func/test_init.py b/tests/func/test_init.py
index 7d42f9cd4..548f564ad 100644
--- a/tests/func/test_init.py
+++ b/tests/func/test_init.py
@@ -109,7 +109,7 @@ def test_gen_dvcignore(tmp_dir):
 
 
 def test_init_when_ignored_by_git(tmp_dir, scm, caplog):
-    # https://github.com/iterative/dvc/issues/3738
+    # https://github.com/treeverse/dvc/issues/3738
     tmp_dir.gen({".gitignore": ".*"})
     with caplog.at_level(logging.ERROR, logger="dvc"):
         assert main(["init"]) == 1
diff --git a/tests/func/test_repo_index.py b/tests/func/test_repo_index.py
index 34db5cbbd..46a87c48f 100644
--- a/tests/func/test_repo_index.py
+++ b/tests/func/test_repo_index.py
@@ -125,7 +125,7 @@ def assert_index_equal(first, second, strict=True, ordered=True):
 
 
 def test_skip_graph_checks(dvc, mocker):
-    # See https://github.com/iterative/dvc/issues/2671 for more info
+    # See https://github.com/treeverse/dvc/issues/2671 for more info
     mock_build_graph = mocker.spy(Index.graph, "fget")
 
     # sanity check
diff --git a/tests/func/utils/test_hydra.py b/tests/func/utils/test_hydra.py
index cec87d5da..06ff2434f 100644
--- a/tests/func/utils/test_hydra.py
+++ b/tests/func/utils/test_hydra.py
@@ -241,7 +241,7 @@ def test_compose_and_dump_dir_module(
 
 
 def test_compose_and_dump_yaml_handles_string(tmp_dir):
-    """Regression test for https://github.com/iterative/dvc/issues/8583"""
+    """Regression test for https://github.com/treeverse/dvc/issues/8583"""
     from dvc.utils.hydra import compose_and_dump
 
     config = tmp_dir / "conf" / "config.yaml"
@@ -253,7 +253,7 @@ def test_compose_and_dump_yaml_handles_string(tmp_dir):
 
 
 def test_compose_and_dump_resolves_interpolation(tmp_dir):
-    """Regression test for https://github.com/iterative/dvc/issues/9196"""
+    """Regression test for https://github.com/treeverse/dvc/issues/9196"""
     from dvc.utils.hydra import compose_and_dump
 
     config = tmp_dir / "conf" / "config.yaml"
diff --git a/tests/unit/command/test_dag.py b/tests/unit/command/test_dag.py
index d75d87d6e..d332957da 100644
--- a/tests/unit/command/test_dag.py
+++ b/tests/unit/command/test_dag.py
@@ -119,7 +119,7 @@ def test_show_ascii(repo):
 def test_show_dot(repo):
     # dot file rendering is not deterministic though graph
     # output doesn't depend upon order of lines. Use sorted values
-    # https://github.com/iterative/dvc/pull/7725
+    # https://github.com/treeverse/dvc/pull/7725
     expected = [
         "\"stage: '1'\";",
         "\"stage: '2'\";",
diff --git a/tests/unit/dependency/test_params.py b/tests/unit/dependency/test_params.py
index 1d960fde4..5965cba20 100644
--- a/tests/unit/dependency/test_params.py
+++ b/tests/unit/dependency/test_params.py
@@ -214,7 +214,7 @@ def test_read_params_py(tmp_dir, dvc):
 
 
 def test_params_py_tuple_status(tmp_dir, dvc):
-    """https://github.com/iterative/dvc/issues/8803"""
+    """https://github.com/treeverse/dvc/issues/8803"""
     parameters_file = "parameters.py"
     tmp_dir.gen(parameters_file, "TUPLE = (10, 100)\n")
     dep = ParamsDependency(Stage(dvc), parameters_file, ["TUPLE"])
diff --git a/tests/unit/output/test_output.py b/tests/unit/output/test_output.py
index 172fc787c..6f6e37dd1 100644
--- a/tests/unit/output/test_output.py
+++ b/tests/unit/output/test_output.py
@@ -42,7 +42,7 @@ def test_save_missing(dvc, mocker):
         ),  # hdfs checksum
         # Not much we can do about hex and oct values without writing our own
         # parser. So listing these test cases just to acknowledge this.
-        # See https://github.com/iterative/dvc/issues/3331.
+        # See https://github.com/treeverse/dvc/issues/3331.
         (0x3451, "13393"),
         (0o1244, "676"),
     ],
diff --git a/tests/unit/repo/experiments/conftest.py b/tests/unit/repo/experiments/conftest.py
index 15eb67ca6..df0d4e046 100644
--- a/tests/unit/repo/experiments/conftest.py
+++ b/tests/unit/repo/experiments/conftest.py
@@ -69,7 +69,7 @@ def session_app(tmp_path_factory) -> FSApp:
     """Session scoped experiments queue celery app."""
     from kombu.transport.filesystem import Channel
 
-    # related to https://github.com/iterative/dvc-task/issues/61
+    # related to https://github.com/treeverse/dvc-task/issues/61
     Channel.QoS.restore_at_shutdown = False
 
     from dvc_task.app import FSApp
diff --git a/tests/unit/repo/test_repo.py b/tests/unit/repo/test_repo.py
index 897a4c3b3..28d058ae8 100644
--- a/tests/unit/repo/test_repo.py
+++ b/tests/unit/repo/test_repo.py
@@ -74,7 +74,7 @@ def test_locked(mocker):
 
 
 def test_skip_graph_checks(tmp_dir, dvc, mocker, run_copy):
-    # See https://github.com/iterative/dvc/issues/2671 for more info
+    # See https://github.com/treeverse/dvc/issues/2671 for more info
     from dvc.repo.index import Index
 
     mock_build_graph = mocker.spy(Index.graph, "fget")
diff --git a/tests/unit/test_analytics.py b/tests/unit/test_analytics.py
index 844230e2d..32415b2c0 100644
--- a/tests/unit/test_analytics.py
+++ b/tests/unit/test_analytics.py
@@ -167,16 +167,16 @@ def test_system_info():
 @pytest.mark.parametrize(
     "git_remote",
     [
-        "git://github.com/iterative/dvc.git",
-        "git@github.com:iterative/dvc.git",
-        "http://github.com/iterative/dvc.git",
-        "https://github.com/iterative/dvc.git",
-        "ssh://git@github.com/iterative/dvc.git",
+        "git://github.com/treeverse/dvc.git",
+        "git@github.com:treeverse/dvc.git",
+        "http://github.com/treeverse/dvc.git",
+        "https://github.com/treeverse/dvc.git",
+        "ssh://git@github.com/treeverse/dvc.git",
     ],
 )
 def test_git_remote_hash(mocker, git_remote):
     m = mocker.patch("dvc.analytics._git_remote_url", return_value=git_remote)
-    expected = hashlib.md5(b"iterative/dvc.git", usedforsecurity=False).hexdigest()
+    expected = hashlib.md5(b"treeverse/dvc.git", usedforsecurity=False).hexdigest()
 
     assert analytics._git_remote_path_hash(None) == expected
     m.assert_called_once_with(None)
diff --git a/tests/unit/test_updater.py b/tests/unit/test_updater.py
index c591107fb..5e5cd923a 100644
--- a/tests/unit/test_updater.py
+++ b/tests/unit/test_updater.py
@@ -158,14 +158,14 @@ def test_check(mocker, updater):
             None,
             (
                 "Find the latest release at "
-                "https://github.com/iterative/dvc/releases/latest."
+                "https://github.com/treeverse/dvc/releases/latest."
             ),
         ),
         (
             "unknown",
             (
                 "Find the latest release at "
-                "https://github.com/iterative/dvc/releases/latest."
+                "https://github.com/treeverse/dvc/releases/latest."
             ),
         ),
     ],
diff --git a/tests/unit/utils/test_studio.py b/tests/unit/utils/test_studio.py
index bbf533227..50e519062 100644
--- a/tests/unit/utils/test_studio.py
+++ b/tests/unit/utils/test_studio.py
@@ -46,7 +46,7 @@ def test_notify_refs(mocker, status_code, side_effect):
     mock_post = mocker.patch("requests.Session.post", return_value=response)
 
     notify_refs(
-        "git@github.com:iterative/dvc.git",
+        "git@github.com:treeverse/dvc.git",
         "TOKEN",
         pushed=["p1", "p2"],
         removed=["r1", "r2"],
@@ -56,7 +56,7 @@ def test_notify_refs(mocker, status_code, side_effect):
     assert mock_post.call_args == mocker.call(
         urljoin(STUDIO_URL, "/webhook/dvc"),
         json={
-            "repo_url": "git@github.com:iterative/dvc.git",
+            "repo_url": "git@github.com:treeverse/dvc.git",
             "client": "dvc",
             "refs": {
                 "pushed": ["p1", "p2"],