diff --git a/dvc/command/base.py b/dvc/command/base.py
index 1cd76bd9f..c58a72b17 100644
--- a/dvc/command/base.py
+++ b/dvc/command/base.py
@@ -41,10 +41,13 @@ class CmdBase(object):
         self._settings = settings
 
         parser = argparse.ArgumentParser()
+        self.define_common_args(parser)
         self.define_args(parser)
 
         self._parsed_args, self._command_args = parser.parse_known_args(args=self.args)
 
+        self.process_common_args()
+
     @property
     def settings(self):
         return self._settings
@@ -88,6 +91,16 @@ class CmdBase(object):
                             help='Lock data item - disable reproduction. ' +
                                  'It can be enabled by `dvc lock` command or by forcing reproduction.')
 
+    def define_common_args(self, parser):
+        parser.add_argument('--quiet', '-q', action='store_true', default=False, help='Be quiet.')
+        parser.add_argument('--verbose', '-v', action='store_true', default=False, help='Be verbose.')
+
+    def process_common_args(self):
+        if self._parsed_args.quiet and not self._parsed_args.verbose:
+            Logger.be_quiet()
+        elif not self._parsed_args.quiet and self._parsed_args.verbose:
+            Logger.be_verbose()
+
     @property
     def no_git_actions(self):
         return self.parsed_args.no_git_actions
diff --git a/dvc/logger.py b/dvc/logger.py
index 4d7b9ae20..1b36c7a0d 100644
--- a/dvc/logger.py
+++ b/dvc/logger.py
@@ -1,52 +1,63 @@
-class Logger(object):
-    DEFAULT_LEVEL = 2
+import sys
+import logging
 
-    LEVEL = DEFAULT_LEVEL
+import colorama
+
+class Logger(object):
+    DEFAULT_LEVEL = logging.INFO
 
     LEVEL_MAP = {
-        'debug': 1,
-        'info': 2,
-        'warn': 3,
-        'error': 4
+        'debug': logging.DEBUG,
+        'info': logging.INFO,
+        'warn': logging.WARNING,
+        'error': logging.ERROR
     }
 
+    COLOR_MAP = {
+        'debug': colorama.Fore.BLUE,
+        'warn': colorama.Fore.YELLOW,
+        'error': colorama.Fore.RED
+    }
+
+    logging.basicConfig(stream=sys.stdout, format='%(message)s', level=DEFAULT_LEVEL)
+
+    _logger = logging.getLogger('dvc')
+
     @staticmethod
     def set_level(level):
-        Logger.LEVEL = Logger.LEVEL_MAP.get(level.lower(), 'debug')
+        Logger._logger.setLevel(Logger.LEVEL_MAP.get(level.lower(), 'debug'))
 
     @staticmethod
-    def is_debug():
-        return Logger.LEVEL <= 1
+    def be_quiet():
+        Logger._logger.setLevel(logging.CRITICAL)
 
     @staticmethod
-    def is_info():
-        return Logger.LEVEL <= 2
+    def be_verbose():
+        Logger._logger.setLevel(logging.DEBUG)
 
     @staticmethod
-    def is_warn():
-        return Logger.LEVEL <= 3
+    def colorize(msg, typ):
+        header = ''
+        footer = ''
 
-    @staticmethod
-    def is_error():
-        return Logger.LEVEL <= 4
+        if sys.stdout.isatty():
+            header = Logger.COLOR_MAP.get(typ.lower(), '')
+            footer = colorama.Style.RESET_ALL
 
-    @staticmethod
-    def debug(msg):
-        if Logger.is_debug():
-            print(u'Debug. {}'.format(msg))
-
-    @staticmethod
-    def info(msg):
-        if Logger.is_info():
-            #print(u'Info. {}'.format(msg))
-            print(msg)
-
-    @staticmethod
-    def warn(msg):
-        if Logger.is_warn():
-            print(u'Warning. {}'.format(msg))
+        return u'{}{}{}'.format(header, msg, footer)
 
     @staticmethod
     def error(msg):
-        if Logger.is_error():
-            print(u'Error. {}'.format(msg))
+        return Logger._logger.error(Logger.colorize(msg, 'error'))
+
+    @staticmethod
+    def warn(msg):
+        return Logger._logger.warn(Logger.colorize(msg, 'warn'))
+
+    @staticmethod
+    def debug(msg):
+        return Logger._logger.debug(Logger.colorize(msg, 'debug'))
+
+    @staticmethod
+    def info(msg):
+        return Logger._logger.info(Logger.colorize(msg, 'info'))
diff --git a/dvc/runtime.py b/dvc/runtime.py
index 92e9648dd..06cb18151 100644
--- a/dvc/runtime.py
+++ b/dvc/runtime.py
@@ -34,6 +34,9 @@ class Runtime(object):
 
             args = sys.argv[args_start_loc:]
 
+            # To make argparse print "usage: dvc cmd" instead of "usage: dvc"
+            sys.argv[0] = sys.argv[0] + " " + sys.argv[1]
+
             instance = cmd_class(Settings(args, runtime_git, runtime_config))
             sys.exit(instance.run())
         except DvcException as e:
diff --git a/requirements.txt b/requirements.txt
index fac3b1245..a772e726c 100644
--- a/requirements.txt
+++ b/requirements.txt
@@ -84,3 +84,4 @@ simplegeneric==0.8.1
 six==1.10.0
 traitlets==4.3.2
 wcwidth==0.1.7
+colorama
diff --git a/setup.py b/setup.py
index 8e0bc1caa..f58e35eaa 100644
--- a/setup.py
+++ b/setup.py
@@ -90,6 +90,7 @@ install_requires = [
     'six==1.10.0',
     'traitlets==4.3.2',
     'wcwidth==0.1.7',
+    'colorama',
 ]
 
 if platform.system() == 'Darwin':