diff --git a/dvc/repo/experiments/rename.py b/dvc/repo/experiments/rename.py
index fc0044d57..1c4440bd1 100644
--- a/dvc/repo/experiments/rename.py
+++ b/dvc/repo/experiments/rename.py
@@ -5,7 +5,7 @@ from dvc.repo.experiments.exceptions import (
     ExperimentExistsError,
     UnresolvedExpNamesError,
 )
-from dvc.repo.experiments.utils import resolve_name
+from dvc.repo.experiments.utils import check_ref_format, resolve_name
 from dvc.scm import Git
 
 from .refs import ExpRefInfo
@@ -43,6 +43,7 @@ def rename(
             if repo.scm.get_ref(str(new_ref)) and not force:
                 raise ExperimentExistsError(new_name)
 
+            check_ref_format(repo.scm, new_ref)
             _rename_exp(scm=repo.scm, ref_info=result, new_name=new_name)
             renamed.append(name)
 
diff --git a/tests/func/experiments/test_rename.py b/tests/func/experiments/test_rename.py
index 3f484997a..3f68e9ab6 100644
--- a/tests/func/experiments/test_rename.py
+++ b/tests/func/experiments/test_rename.py
@@ -1,5 +1,6 @@
 import pytest
 
+from dvc.exceptions import InvalidArgumentError
 from dvc.repo.experiments.exceptions import (
     ExperimentExistsError,
     UnresolvedExpNamesError,
@@ -31,3 +32,13 @@ def test_existing_name(dvc, exp_stage):
         dvc.experiments.rename("second-name", "first-name")
 
     dvc.experiments.rename("second-name", "first-name", force=True)
+
+
+def test_invalid_name(dvc, exp_stage):
+    dvc.experiments.run(exp_stage.addressing, name="test-name", params=["foo=1"])
+
+    with pytest.raises(InvalidArgumentError):
+        dvc.experiments.rename("invalid*name", "test-name")
+
+    with pytest.raises(InvalidArgumentError):
+        dvc.experiments.rename("invalid/name", "test-name")