diff --git a/README.md b/README.md
index 7c26bc900..fdd935e02 100644
--- a/README.md
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@@ -1,4 +1,4 @@
-[DVC icone](https://s3-us-west-2.amazonaws.com/dvc-share/images/favicon.png)
+![DVC icone](https://s3-us-west-2.amazonaws.com/dvc-share/images/favicon.png)
 
 # Data version control or DVC
 DVC streamlines your git code, your data (S3 and GCP) and dependencies to a single reproducible environment.
@@ -148,7 +148,7 @@ AUC: 0.670531
 ```
 
 The steps that were reproduced (red):
-[Two steps](https://s3-us-west-2.amazonaws.com/dvc-share/images/iterative_ML_4items_gray.png)
+![Two steps](https://s3-us-west-2.amazonaws.com/dvc-share/images/iterative_ML_4items_gray.png)
 
 Thus, the model can be improved iteratively and DVC simplifies the iterative ML process and aids collaboration between data scientists.