diff --git a/.travis.yml b/.travis.yml
index 586829929..ac0a017f6 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -118,6 +118,7 @@ jobs:
         tags: true
         repo: iterative/dvc
   - name: Snapcraft snap
+    if: tag is present or branch = master
     stage: deploy
     addons:
      snaps: