diff --git a/dvc/remote/base.py b/dvc/remote/base.py
index 67b174c44..02d64b9db 100644
--- a/dvc/remote/base.py
+++ b/dvc/remote/base.py
@@ -99,10 +99,10 @@ class RemoteBASE(object):
                 "        pip install {}\n"
                 "    2) Install dvc package that includes those missing "
                 "dependencies: \n"
-                "        pip install dvc[{}]\n"
+                "        pip install 'dvc[{}]'\n"
                 "    3) Install dvc package with all possible "
                 "dependencies included: \n"
-                "        pip install dvc[all]\n"
+                "        pip install 'dvc[all]'\n"
                 "\n"
                 "If you have installed dvc from a binary package and you "
                 "are still seeing this message, please report it to us "