diff --git a/dvc/command/experiments.py b/dvc/command/experiments.py
index c96037921..1f74cd9f4 100644
--- a/dvc/command/experiments.py
+++ b/dvc/command/experiments.py
@@ -1151,9 +1151,9 @@ def add_parser(subparsers, parent_parser):
         nargs="?",
         default=None,
         help=(
-            "Optional Git remote name or Git URL. If provided, experiments "
-            "from the specified Git repository will be listed instead of "
-            "local experiments."
+            "Optional Git remote name or Git URL. "
+            "If provided, experiments from the specified Git repository "
+            " will be listed instead of local ones."
         ),
         metavar="[<git_remote>]",
     )
diff --git a/dvc/scm/base.py b/dvc/scm/base.py
index c4813ea27..30db684db 100644
--- a/dvc/scm/base.py
+++ b/dvc/scm/base.py
@@ -47,6 +47,15 @@ class InvalidRemoteSCMRepo(SCMError):
         super().__init__(msg)
 
 
+class GitAuthError(SCMError):
+    def __init__(self, url: str):
+        super().__init__(
+            f"HTTP Git authentication is not supported: '{url}'"
+            "\nSee https://dvc.org/doc//user-guide/"
+            "troubleshooting#git-auth"
+        )
+
+
 class Base:
     """Base class for source control management driver implementations."""
 
diff --git a/dvc/scm/git/backend/dulwich.py b/dvc/scm/git/backend/dulwich.py
index 91327206b..977f842f5 100644
--- a/dvc/scm/git/backend/dulwich.py
+++ b/dvc/scm/git/backend/dulwich.py
@@ -20,7 +20,7 @@ from funcy import cached_property
 
 from dvc.path_info import PathInfo
 from dvc.progress import Tqdm
-from dvc.scm.base import InvalidRemoteSCMRepo, SCMError
+from dvc.scm.base import GitAuthError, InvalidRemoteSCMRepo, SCMError
 from dvc.utils import relpath
 
 from ..objects import GitObject
@@ -355,7 +355,7 @@ class DulwichBackend(BaseGitBackend):  # pylint:disable=abstract-method
                 yield os.fsdecode(key)
 
     def iter_remote_refs(self, url: str, base: Optional[str] = None):
-        from dulwich.client import get_transport_and_path
+        from dulwich.client import HTTPUnauthorized, get_transport_and_path
         from dulwich.errors import NotGitRepository
         from dulwich.porcelain import get_remote_repo
 
@@ -376,6 +376,8 @@ class DulwichBackend(BaseGitBackend):  # pylint:disable=abstract-method
                 yield from (os.fsdecode(ref) for ref in client.get_refs(path))
         except NotGitRepository as exc:
             raise InvalidRemoteSCMRepo(url) from exc
+        except HTTPUnauthorized:
+            raise GitAuthError(url)
 
     def get_refs_containing(self, rev: str, pattern: Optional[str] = None):
         raise NotImplementedError
@@ -388,7 +390,7 @@ class DulwichBackend(BaseGitBackend):  # pylint:disable=abstract-method
         force: bool = False,
         on_diverged: Optional[Callable[[str, str], bool]] = None,
     ):
-        from dulwich.client import get_transport_and_path
+        from dulwich.client import HTTPUnauthorized, get_transport_and_path
         from dulwich.errors import NotGitRepository, SendPackError
         from dulwich.porcelain import (
             DivergedBranches,
@@ -447,6 +449,8 @@ class DulwichBackend(BaseGitBackend):  # pylint:disable=abstract-method
                 )
         except (NotGitRepository, SendPackError) as exc:
             raise SCMError("Git failed to push '{src}' to '{url}'") from exc
+        except HTTPUnauthorized:
+            raise GitAuthError(url)
 
     def _push_dest_refs(
         self, src: Optional[str], dest: str
diff --git a/tests/func/experiments/conftest.py b/tests/func/experiments/conftest.py
index 455aa687c..67c025802 100644
--- a/tests/func/experiments/conftest.py
+++ b/tests/func/experiments/conftest.py
@@ -88,3 +88,17 @@ def checkpoint_stage(tmp_dir, scm, dvc, mocker):
     scm.commit("init")
     stage.iterations = DEFAULT_ITERATIONS
     return stage
+
+
+@pytest.fixture
+def http_auth_patch(mocker):
+    from dulwich.client import HTTPUnauthorized
+
+    url = "https://0.0.0.0"
+    client = mocker.MagicMock()
+    client.get_refs.side_effect = HTTPUnauthorized("", url)
+    client.send_pack.side_effect = HTTPUnauthorized("", url)
+
+    patch = mocker.patch("dulwich.client.get_transport_and_path")
+    patch.return_value = (client, url)
+    return url
diff --git a/tests/func/experiments/test_remote.py b/tests/func/experiments/test_remote.py
index dffb1970c..2e8a6cae2 100644
--- a/tests/func/experiments/test_remote.py
+++ b/tests/func/experiments/test_remote.py
@@ -252,3 +252,37 @@ def test_push_pull_cache(
         path = os.path.join(dvc.odb.local.cache_dir, hash_[:2], hash_[2:])
         assert os.path.exists(path)
         assert open(path).read() == str(x)
+
+
+def test_auth_error_list(tmp_dir, scm, dvc, http_auth_patch):
+    from dvc.scm.base import GitAuthError
+
+    with pytest.raises(
+        GitAuthError,
+        match=f"HTTP Git authentication is not supported: '{http_auth_patch}'",
+    ):
+        dvc.experiments.ls(git_remote=http_auth_patch)
+
+
+def test_auth_error_pull(tmp_dir, scm, dvc, http_auth_patch):
+    from dvc.scm.base import GitAuthError
+
+    with pytest.raises(
+        GitAuthError,
+        match=f"HTTP Git authentication is not supported: '{http_auth_patch}'",
+    ):
+        dvc.experiments.pull(http_auth_patch, "foo")
+
+
+def test_auth_error_push(tmp_dir, scm, dvc, exp_stage, http_auth_patch):
+    from dvc.scm.base import GitAuthError
+
+    results = dvc.experiments.run(exp_stage.addressing, params=["foo=2"])
+    exp = first(results)
+    ref_info = first(exp_refs_by_rev(scm, exp))
+
+    with pytest.raises(
+        GitAuthError,
+        match=f"HTTP Git authentication is not supported: '{http_auth_patch}'",
+    ):
+        dvc.experiments.push(http_auth_patch, ref_info.name)