diff --git a/.travis.yml b/.travis.yml
index 00c8ef6db..f57910e90 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -132,10 +132,9 @@ jobs:
     deploy:
     - provider: snap
       snap: dvc_*.snap
-      channel: ${SOURCE_TAG:-latest}/edge
+      channel: latest/${SOURCE_TAG:+stable}${SOURCE_TAG:-edge}
       skip_cleanup: true
       on:
-        # tags: true  # TODO: uncomment before merge
         repo: iterative/dvc
 
 before_install: