diff --git a/dvc/check_updates.py b/dvc/check_updates.py
index 23c91dea2..5a0e4b826 100644
--- a/dvc/check_updates.py
+++ b/dvc/check_updates.py
@@ -1,3 +1,5 @@
+import os
+import time
 import json
 import requests
 
@@ -5,14 +7,30 @@ from dvc import VERSION_BASE
 from dvc.logger import Logger
 
 DVCAPI_URL = 'https://4ki8820rsf.execute-api.us-east-2.amazonaws.com/prod/latest-version'
+CHECK_UPDATES_FILE = '.check_updates'
+TIMEOUT = 7 * 24 * 60 * 60 #every week
 
-def check_updates():
+def check_updates(dvc_dir):
     current = VERSION_BASE
 
+    if os.getenv('CI'):
+        return
+
+    fname = os.path.join(dvc_dir, CHECK_UPDATES_FILE)
+    if os.path.isfile(fname):
+        ctime = os.path.getctime(fname)
+        if time.time() - ctime < TIMEOUT:
+            msg = '{} is not old enough to check for updates'
+            Logger.debug(msg.format(CHECK_UPDATES_FILE))
+            return
+
+        os.unlink(fname)
+
     try:
         r = requests.get(DVCAPI_URL)
         j = json.loads(r.content)
         latest = j['version']
+        open(fname, 'w+').close()
     except Exception as exc:
         Logger.debug('Failed to obtain latest version: {}'.format(str(exc)))
         return
diff --git a/dvc/latest-version b/dvc/latest-version
deleted file mode 100644
index b15b0c276..000000000
--- a/dvc/latest-version
+++ /dev/null
@@ -1 +0,0 @@
-"Hello from Lambda"
\ No newline at end of file
diff --git a/dvc/project.py b/dvc/project.py
index 6c151f527..72d64cada 100644
--- a/dvc/project.py
+++ b/dvc/project.py
@@ -53,7 +53,7 @@ class Project(object):
         self.logger = Logger(self.config._config[Config.SECTION_CORE].get(Config.SECTION_CORE_LOGLEVEL, None))
         self.cloud = DataCloud(cache=self.cache, config=self.config._config)
 
-        check_updates()
+        check_updates(self.dvc_dir)
 
     @staticmethod
     def init(root_dir=os.curdir, no_scm=False):