diff --git a/dvc/command/experiments.py b/dvc/command/experiments.py
index 086c109a3..1fd83e859 100644
--- a/dvc/command/experiments.py
+++ b/dvc/command/experiments.py
@@ -937,9 +937,7 @@ def add_parser(subparsers, parent_parser):
     )
     experiments_diff_parser.set_defaults(func=CmdExperimentsDiff)
 
-    EXPERIMENTS_RUN_HELP = (
-        "Reproduce complete or partial experiment pipelines."
-    )
+    EXPERIMENTS_RUN_HELP = "Run or resume an experiment."
     experiments_run_parser = experiments_subparsers.add_parser(
         "run",
         parents=[parent_parser],