diff --git a/dvc/analytics.py b/dvc/analytics.py
index 088b24eb8..2826a95f7 100644
--- a/dvc/analytics.py
+++ b/dvc/analytics.py
@@ -35,7 +35,7 @@ def collect_and_send_report(args=None, return_code=None):
     report as a JSON, where the _collector_ generates it and the _sender_
     removes it after sending it.
     """
-    report = runtime_info()
+    report = _runtime_info()
 
     # Include command execution information on the report
     report.update(
@@ -50,19 +50,6 @@ def collect_and_send_report(args=None, return_code=None):
         daemon(["analytics", fobj.name])
 
 
-def runtime_info():
-    """
-    Gather information from the environment where DVC runs to fill a report.
-    """
-    return {
-        "dvc_version": __version__,
-        "is_binary": is_binary(),
-        "scm_class": scm_in_use(),
-        "system_info": system_info(),
-        "user_id": find_or_create_user_id(),
-    }
-
-
 def is_enabled():
     if env2bool("DVC_TEST"):
         return False
@@ -95,7 +82,7 @@ def send(report):
     os.remove(report)
 
 
-def scm_in_use():
+def _scm_in_use():
     try:
         scm = SCM(root_dir=Repo.find_root())
         return type(scm).__name__
@@ -103,7 +90,20 @@ def scm_in_use():
         pass
 
 
-def system_info():
+def _runtime_info():
+    """
+    Gather information from the environment where DVC runs to fill a report.
+    """
+    return {
+        "dvc_version": __version__,
+        "is_binary": is_binary(),
+        "scm_class": _scm_in_use(),
+        "system_info": _system_info(),
+        "user_id": _find_or_create_user_id(),
+    }
+
+
+def _system_info():
     system = platform.system()
 
     if system == "Windows":
@@ -131,7 +131,7 @@ def system_info():
     return {"os": system.lower()}
 
 
-def find_or_create_user_id():
+def _find_or_create_user_id():
     """
     The user's ID is stored on a file under the global config directory.
 
diff --git a/tests/func/test_analytics.py b/tests/func/test_analytics.py
index 863b0e329..f7cc0bfed 100644
--- a/tests/func/test_analytics.py
+++ b/tests/func/test_analytics.py
@@ -14,7 +14,7 @@ def test_daemon_analytics(mock_send, tmp_path):
 
 @mock.patch("dvc.daemon._spawn")
 @mock.patch("dvc.analytics.is_enabled", return_value=True)
-@mock.patch("dvc.analytics.runtime_info", return_value={})
+@mock.patch("dvc.analytics._runtime_info", return_value={})
 def test_main_analytics(mock_is_enabled, mock_daemon, mock_report, dvc_repo):
     assert 0 == main(["add", "foo"])
     assert mock_is_enabled.called
diff --git a/tests/unit/test_analytics.py b/tests/unit/test_analytics.py
index 60e7a565b..7d4138564 100644
--- a/tests/unit/test_analytics.py
+++ b/tests/unit/test_analytics.py
@@ -34,7 +34,7 @@ def test_runtime_info(tmp_global_config):
         }
     )
 
-    assert schema(analytics.runtime_info())
+    assert schema(analytics._runtime_info())
 
 
 @mock.patch("requests.post")
@@ -99,11 +99,11 @@ def test_system_info():
             }
         )
 
-    assert schema(analytics.system_info())
+    assert schema(analytics._system_info())
 
 
 def test_find_or_create_user_id(tmp_global_config):
-    created = analytics.find_or_create_user_id()
-    found = analytics.find_or_create_user_id()
+    created = analytics._find_or_create_user_id()
+    found = analytics._find_or_create_user_id()
 
     assert created == found