diff --git a/.github/mergify.yml b/.github/mergify.yml
index fa69eeb93..15111df3a 100644
--- a/.github/mergify.yml
+++ b/.github/mergify.yml
@@ -1,7 +1,7 @@
 pull_request_rules:
   - name: backport patches to 1.11
     conditions:
-      - base=master
+      - base=main
       - label=backport-1.11
     actions:
       backport:
diff --git a/.github/workflows/packages.yaml b/.github/workflows/packages.yaml
index 90c84ec04..21de55a0b 100644
--- a/.github/workflows/packages.yaml
+++ b/.github/workflows/packages.yaml
@@ -2,7 +2,7 @@ name: Build packages
 on:
   push:
     branches:
-    - master
+    - main
   release:
     types: [released, prereleased]
   workflow_dispatch:
diff --git a/.github/workflows/tests.yaml b/.github/workflows/tests.yaml
index 527202929..09ce22c60 100644
--- a/.github/workflows/tests.yaml
+++ b/.github/workflows/tests.yaml
@@ -83,7 +83,7 @@ jobs:
         file: ./coverage.xml
         fail_ci_if_error: false
   notify:
-    if: github.ref == 'refs/heads/master' && failure()
+    if: github.ref == 'refs/heads/main' && failure()
     needs:
       - lint
       - tests
@@ -94,6 +94,6 @@ jobs:
       env:
         SLACK_WEBHOOK: ${{ secrets.SLACK_WEBHOOK }}
         SLACK_COLOR: ${{ job.status }}
-        SLACK_MESSAGE: 'CI Failed on master :boom:'
+        SLACK_MESSAGE: 'CI Failed on main :boom:'
         SLACK_TITLE: CI Status
         SLACK_USERNAME: DVC-CI
diff --git a/README.rst b/README.rst
index a50b56029..d7db5a33d 100644
--- a/README.rst
+++ b/README.rst
@@ -103,7 +103,7 @@ Snap (Snapcraft/Linux)
 
 This corresponds to the latest tagged release.
 Add ``--beta`` for the latest tagged release candidate,
-or ``--edge`` for the latest ``master`` version.
+or ``--edge`` for the latest ``main`` version.
 
 Choco (Chocolatey/Windows)
 --------------------------
@@ -254,7 +254,7 @@ Barrak, A., Eghan, E.E. and Adams, B. `On the Co-evolution of ML Pipelines and S
    :target: https://dvc.org
    :alt: DVC logo
 
-.. |CI| image:: https://github.com/iterative/dvc/workflows/Tests/badge.svg?branch=master
+.. |CI| image:: https://github.com/iterative/dvc/workflows/Tests/badge.svg?branch=main
    :target: https://github.com/iterative/dvc/actions
    :alt: GHA Tests
 
@@ -262,7 +262,7 @@ Barrak, A., Eghan, E.E. and Adams, B. `On the Co-evolution of ML Pipelines and S
    :target: https://codeclimate.com/github/iterative/dvc
    :alt: Code Climate
 
-.. |Coverage| image:: https://codecov.io/gh/iterative/dvc/branch/master/graph/badge.svg
+.. |Coverage| image:: https://codecov.io/gh/iterative/dvc/branch/main/graph/badge.svg
    :target: https://codecov.io/gh/iterative/dvc
    :alt: Codecov