diff --git a/dvc/remote/base.py b/dvc/remote/base.py
index 57a1846a6..0f66b27ab 100644
--- a/dvc/remote/base.py
+++ b/dvc/remote/base.py
@@ -58,7 +58,7 @@ class RemoteCmdError(DvcException):
 
 class RemoteActionNotImplemented(DvcException):
     def __init__(self, action, scheme):
-        m = "{} is not supported by {} remote".format(action, scheme)
+        m = "{} is not supported for {} remotes".format(action, scheme)
         super(RemoteActionNotImplemented, self).__init__(m)
 
 
diff --git a/dvc/remote/oss.py b/dvc/remote/oss.py
index 9445fd0b2..0abf1a92e 100644
--- a/dvc/remote/oss.py
+++ b/dvc/remote/oss.py
@@ -69,9 +69,9 @@ class RemoteOSS(RemoteBASE):
     def oss_service(self):
         import oss2
 
-        logger.debug("URL {}".format(self.path_info))
-        logger.debug("key id {}".format(self.key_id))
-        logger.debug("key secret {}".format(self.key_secret))
+        logger.debug("URL: {}".format(self.path_info))
+        logger.debug("key id: {}".format(self.key_id))
+        logger.debug("key secret: {}".format(self.key_secret))
 
         auth = oss2.Auth(self.key_id, self.key_secret)
         bucket = oss2.Bucket(auth, self.endpoint, self.path_info.bucket)
diff --git a/dvc/repo/add.py b/dvc/repo/add.py
index 85486c1f7..8fe180d41 100644
--- a/dvc/repo/add.py
+++ b/dvc/repo/add.py
@@ -37,7 +37,7 @@ def add(repo, targets, recursive=False, no_commit=False, fname=None):
                     "You are adding a large directory '{target}' recursively,"
                     " consider tracking it as a whole instead.\n"
                     "{purple}HINT:{nc} Remove the generated DVC-file and then"
-                    " run {cyan}dvc add {target}{nc}".format(
+                    " run `{cyan}dvc add {target}{nc}`".format(
                         purple=colorama.Fore.MAGENTA,
                         cyan=colorama.Fore.CYAN,
                         nc=colorama.Style.RESET_ALL,
diff --git a/dvc/repo/gc.py b/dvc/repo/gc.py
index 8313f8feb..7d8e0dd22 100644
--- a/dvc/repo/gc.py
+++ b/dvc/repo/gc.py
@@ -12,7 +12,7 @@ logger = logging.getLogger(__name__)
 def _do_gc(typ, func, clist):
     removed = func(clist)
     if not removed:
-        logger.info("No unused {} cache to remove.".format(typ))
+        logger.info("No unused `{}` cache to remove.".format(typ))
 
 
 @locked
diff --git a/dvc/stage.py b/dvc/stage.py
index 236a5f2d3..7aafa5d75 100644
--- a/dvc/stage.py
+++ b/dvc/stage.py
@@ -116,7 +116,7 @@ class MissingDep(DvcException):
         else:
             dep = "dependency"
 
-        msg = "missing {}: {}".format(dep, ", ".join(map(str, deps)))
+        msg = "missing '{}': {}".format(dep, ", ".join(map(str, deps)))
         super(MissingDep, self).__init__(msg)
 
 
@@ -128,7 +128,7 @@ class MissingDataSource(DvcException):
         if len(missing_files) > 1:
             source += "s"
 
-        msg = "missing data {}: {}".format(source, ", ".join(missing_files))
+        msg = "missing data '{}': {}".format(source, ", ".join(missing_files))
         super(MissingDataSource, self).__init__(msg)
 
 
diff --git a/dvc/updater.py b/dvc/updater.py
index 661221926..4c83084a6 100644
--- a/dvc/updater.py
+++ b/dvc/updater.py
@@ -124,12 +124,13 @@ class Updater(object):  # pragma: no cover
 
     def _get_update_instructions(self):
         instructions = {
-            "pip": "Run {yellow}pip{reset} install dvc {blue}--upgrade{reset}",
-            "rpm": "Run {yellow}yum{reset} update dvc",
-            "brew": "Run {yellow}brew{reset} upgrade dvc",
+            "pip": "Run `{yellow}pip{reset} install dvc "
+            "{blue}--upgrade{reset}`",
+            "rpm": "Run `{yellow}yum{reset} update dvc`",
+            "brew": "Run `{yellow}brew{reset} upgrade dvc`",
             "deb": (
-                "Run {yellow}apt-get{reset} install"
-                " {blue}--only-upgrade{reset} dvc"
+                "Run `{yellow}apt-get{reset} install"
+                " {blue}--only-upgrade{reset} dvc`"
             ),
             "binary": (
                 "To upgrade follow these steps:\n"
@@ -137,12 +138,11 @@ class Updater(object):  # pragma: no cover
                 "2. Go to {blue}https://dvc.org{reset}\n"
                 "3. Download and install new binary"
             ),
-            "conda": "Run {yellow}conda{reset} update dvc",
-            "choco": "Run {yellow}choco{reset} upgrade dvc",
+            "conda": "Run `{yellow}conda{reset} update dvc`",
+            "choco": "Run `{yellow}choco{reset} upgrade dvc`",
             None: (
-                "Find the latest release at\n{blue}"
-                "https://github.com/iterative/dvc/releases/latest"
-                "{reset}"
+                "Find the latest release at\n"
+                "{blue}https://github.com/iterative/dvc/releases/latest{reset}"
             ),
         }
 
diff --git a/dvc/utils/__init__.py b/dvc/utils/__init__.py
index a1d15aa0b..92fd34a8a 100644
--- a/dvc/utils/__init__.py
+++ b/dvc/utils/__init__.py
@@ -50,7 +50,9 @@ def file_md5(fname):
         no_progress_bar = True
         if size >= LARGE_FILE_SIZE:
             no_progress_bar = False
-            msg = "Computing md5 for a large file {}. This is only done once."
+            msg = (
+                "Computing md5 for a large file '{}'. This is only done once."
+            )
             logger.info(msg.format(relpath(fname)))
         name = relpath(fname)